One category, done properly
We're a specialist, not a sprawling supplement shop. We sell creatine — the most-researched supplement there is — and we sell the brands actually worth taking.
The supplement aisle runs on the same trick over and over: a new "advanced" form arrives, a proprietary blend hides how little of the good stuff is in the tub, the price doubles, and the evidence never catches up with the marketing. Creatine is the clearest example — the plain monohydrate that has hundreds of trials behind it is also the cheapest, so it gets buried under fancier, pricier versions that don't work any better.
We started this store to cut through that. We stock creatine we would take ourselves: single-ingredient monohydrate, a premium Creapure® tier, HASTA-certified and third-party-tested options, and a chewable for when a shaker isn't handy. If a product is mostly marketing, it doesn't make the shelf.
Why third-party tested
Creatine manufacturing can leave by-products behind, and a supplier's own certificate has an obvious conflict of interest. The brands we lead with — like ATP Science's HASTA-certified range and German Creapure® — publish independent purity results. That's the standard we think everyone should buy to.
Honest science, not hype
Creatine is genuinely well-proven for strength, output and recovery, and there's promising early work on cognition and healthy ageing. We'll tell you where the evidence is strong and where it's still thin — including on the questions people actually worry about, like hair loss. We would rather answer a hard question than sell you the wrong thing.